Viral Marketing

The planned topic for this week’s Bulletin, sidewalk (snow/ice) rules and regulations, has instead resulted in an unintended and appreciative nod to Al Gore’s awareness campaign regarding global warming.

Given the editorial opening and our association with our good friend, we introduce our first guest writer ever: Anthony M. Verna, III, Esq. and his concise and insightful explanation of viral marketing. (Our readers may have noticed articles in the past regarding BNI’s marketing tips for the trial law community. Mr. Verna is our expert in patent, copyright, trademark and entertainment law.)


From www.tmcentlawforum.com:

What is a Viral Marketing campaign? Simple, it is a campaign where someone's work is allowed to spread as much as possible (like a virus) so that people become interested in the work and then follow the work to the source. It is, basically, a free sample. It can be listening to 30 seconds of a song and telling friends to go hear the song. It can be one video being passed along so that people then go to the source of the video (a website that hosts that video and others or, for example, a TV show).

In a Viral Marketing campaign, the owner of the copyright in the work(s) has allowed some rights in the copyright(s) to be let go. Generally, it is allowing copies of the work to exist elsewhere and allowing others to distribute the work. All of this is done for no compensation, only to hope that compensation comes down the road in another form.

We all have blogs. Isn't the next step to own your own channel? Done. We recommend the great guys over at magnify.net. Broadcast at will.

Stay safe,

Lina

Labels: broadcast, copyright, entertainment law, marketing, patent, trademark, viral marketing